Introducing Gabriella Wilde: The new Mappin & Webb Brand ambassador

Recognised for her roles in films such as The Three Musketeers and Carrie, the new campaign featuring Gabriella draws inspiration from British romance and highlights our deep-rooted heritage and unwavering royal connections.

The Forever Since 1775 campaign, shot by acclaimed photographer Bruno Dayan at the superb early 18th-century Antony House in Cornwall, marks a new chapter in Mappin & Webb’s history, featuring the beautiful Gabriella Wilde as our first ever brand ambassador.

Mappin & Webb’s role in authenticating the enduring love of others with its fine jewellery and timepieces is paralleled through this new campaign which draws inspiration from the world of classic literature. Bruno Dayan beautifully captures Gabriella’s natural and timeless beauty – a true reflection of everything that Mappin & Webb represents.

Gabriella Wilde is set to star in the latest season of the BBC 1’s hit drama, Poldark, based on the historical novels by Winston Graham. The series will be premiering on BBC in September 2016.

The unveiling of the Forever Since 1775 campaign and Gabriella Wilde as brand ambassador coincides with the re-opening of our Mappin & Webb flagship Regent Street boutique following a £2m refurbishment.

Career > Modelling > Campaigns > 2016 > Mappin & Webb – “Forever Since 1775” Campaign
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Meet Rag&Bone FW15 Campaign Star: Gabriella Wilde

Earlier this summer, London-based Gabriella Wilde flew to New York to shoot our FW15 campaign. We caught up with the beautiful star on set in Brooklyn to discuss the campaign, her style and career…

What is it about rag & bone that resonates with you?
rag & bone has an understated coolness. It is chic with an edge which I love. I’ve always been a big fan of the brand, it appeals to my natural style.
What were your thoughts about the campaign concept?
I loved the concept. It was very different, a bit raw. It was really fun to shoot. I love the hardness of the images.
What do you like about New York?
New York has an energy like no other city in the world. I never really feel like it’s real life when I am there.
How would you define your style?
I have never followed trends but just like what I like. I usually prefer to dress in a simple way, but wear clothes that are well made. I’m not a girly girl and I often like to wear men’s clothing. My husband probably influences my style the most – I steal his clothes a lot.
When did you decide you wanted to become an actress?
I did my first few photoshoots when I was 14 with Isabella Blow and then Naomi (Campbell) took me to her agency – that’s when the work started to pick up. I moved into acting when I was 20 while I was studying painting at college.

What’s the best advice you have received so far regarding acting?
Nothing is wrong.
Is acting in your blood?
Neither of my parents are actors but they are both very artistic and my mother is certainly a performer in life. My siblings are a creative bunch too, so I guess it’s in us all from somewhere.
What kind of roles appeal to you?
Anything that rings true.
You have a beautiful son, Sasha. Has motherhood changed you in many ways?
Yes, totally. I can’t remember life or my outlook before I had my son. Nothing will give you more clarity in an instant than becoming a mother.
Finally, we noticed you have a tattoo on your wrist, is there a special meaning behind it and do you have any others
It’s the number seven. I am the seventh child in my family and it’s my lucky number. And yes, I have a few more…